March Madness Music Festival

One of the highlights will be the March Madness Music Festival, held at the Tower Park of Hemisfair, located at 801 E Cesar Chavez Blvd. The festival is slated for April 4-6 and features a star-studded lineup, including internationally renowned artists and promising newcomers.

This three-day event is free to attend, operating on a first-come, first-served basis, so arrive early—gates open at 7 a.m. each day with no registration required, and there are no age restrictions.

Concert Schedule

• AT&T Block Party – Friday, April 4:
  • 5:15 p.m. — Ravyn Lenae
  • 7 p.m. — Doechii
  • 8:45 p.m. — Pitbull
• Coca-Cola Live! – Saturday, April 5:
  • 4 p.m. — Willow Avalon
  • 5:30 p.m. — T-Pain
  • 7:15 p.m. — Jelly Roll
• Capital One Jamfest – Sunday, April 6:
  • 3:15 p.m. — Brothers Osborne
  • 5 p.m. — Benson Boone
  • 6:45 p.m. — Nathaniel Rateliff and The Night Sweats
  • 8:45 p.m. — Chris Stapleton

Access to the venue is available through the west and east entrances, with an accompanying map available here.

Note: AT&T customers can use a fast lane at the AT&T Block Party, while Capital One cardholders will receive priority entry during the Capital One Jamfest.

Men’s Final Four Fan Fest

At the Henry B. Gonzalez Convention Center, located at 900 E Market St, fans can participate in the Men’s Final Four Fan Fest from April 4-7. While general admission is available for $10, attendees with a Capital One card can enter for free an hour earlier. Ticket stubs from specific local teams also qualify for complimentary entry.

The Fan Fest includes various activities such as basketball drills, historical displays, and even complimentary haircuts.

Fan Fest Schedule

• Noon-6 p.m. on April 4
• 10 a.m.-6 p.m. on April 5
• 10 a.m.-6 p.m. on April 6
• Noon-6 p.m. on April 7

Tailgate Parties and Watch Events

Join the fun at the Men’s Final Four Tip-Off Tailgate, also at Hemisfair Civic Park. This free event features game watch parties, exciting activities, giveaways, and food options, available daily from April 4-7.

Tailgate Schedule

• 3-11 p.m. on April 4
• 1:30-11 p.m. on April 5
• Noon-5 p.m. on April 6
• 3-11 p.m. on April 7

Final Four Team Practices

Catch a glimpse of the Final Four teams as they practice at the Alamodome, located at 100 Montana St. Free entry will start at 10 a.m. on April 4, with practice schedules as follows:

Practice Schedule

• 11 a.m. — Team 1
• Noon — Team 2
• 1 p.m. — Team 3
• 2 p.m. — Team 4

The day will culminate in the National Association of Basketball Coaches All-Star Game at 3:35 p.m.

Parking at the Alamodome is free, with accessibility options available.

River Parade Celebrations

A not-to-miss event is the Men’s Final Four River Rally on April 5, from 11 a.m. to noon at the Rivercenter Lagoon. Teams’ bands and cheerleading squads will participate in a festive parade. After the championship match on April 7, a victory parade will celebrate the winning team at the Arneson River Theater.

Parking and Transportation Options

For details on parking options available during the events, check the city’s interactive parking map here.

Public transit via VIA Metropolitan Transit offers bus and shuttle services with standard fares. Park-and-ride options will operate from select locations, making your travel more convenient during this exciting weekend.

Guidelines for Attendees

For safety and security, certain items such as folding chairs and oversized bags are prohibited at all events. Notably, most bags must be clear or contain limited contents. Utilize the provided event maps for smooth navigation through the festivities.