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Wylie, TX – In a remarkable achievement for a local resident, Mark Blitch, a father and husband from Wylie, has been named one of three finalists in Frito-Lay’s “Crash the Super Bowl” Doritos commercial competition. This contest, known for its significance in the advertising world, encourages everyday individuals to create their own commercials for a chance to be featured during one of the most-watched sporting events in the United States – the Super Bowl. Blitch’s entry showcases a cozy family setting, highlighting the warmth and humor that can be found in everyday life.
Mark Blitch’s Unique Commercial
Blitch’s commercial, which playfully integrates a family game of charades, centers around the father’s comically earnest attempts to guess the word “Dorito.” This concept not only promises entertainment but also resonates with many viewers who can relate to family game nights. The authenticity of the ad shines through, as it was filmed in Blitch’s living room with the assistance of two actor friends and his son, who also makes a cameo appearance. This familial touch adds to the overall charm of the commercial, setting it apart from more polished advertisements produced by large corporations.
The Competition Landscape
Tara Ward with The Wolf, a media outlet, remarked that Blitch is competing against two other finalists, both of whom are backed by significant corporate resources. In contrast, Blitch works for a small nonprofit organization and has spent nearly two decades in the video production community in the Dallas-Fort Worth area. This backstory adds an underdog element to the competition, making Blitch’s potential victory even more compelling for local supporters.
A Brief History of Super Bowl Commercials
Super Bowl commercials have evolved into a cultural phenomenon over the years, with audiences often tuning in just to see the ads. According to a 2022 study by Advocado, more than 40% of Super Bowl viewers predominantly watch for the commercials. The trend started gaining momentum in the 1980s, propelled by iconic ads like Apple’s groundbreaking “1984” commercial which redefined what a Super Bowl ad could be. Since that time, significant campaigns such as Budweiser’s “Whassup” have created lasting impressions on viewers, often becoming ingrained in pop culture.
Understanding the “Crash the Super Bowl” Contest
The “Crash the Super Bowl” contest is a unique opportunity for fans to showcase their creativity. Frito-Lay announced the return of this contest for the 2025 Super Bowl, which was last held in 2016. This year, the winner will receive a grand prize of $1 million, along with an all-expenses-paid trip to New Orleans to watch the Super Bowl live, and the honor of seeing their ad air during the game. The submission window ran from September 19 to November 11, after which a panel of judges selected 25 semifinalists before narrowing it down to the final three contenders.
Voting and Community Involvement
Fans have the opportunity to support their favorite submissions by voting on the Doritos Crash website. Votes are limited to one per person per day, with the voting process closing on January 28. This community-driven aspect not only encourages local support for Blitch but also fosters engagement among fans who may want to see the creativity of everyday individuals represented on national television.
Conclusion
Mark Blitch’s recognition as a finalist in the Doritos “Crash the Super Bowl” contest exemplifies the power of creativity and community support. As he competes against larger corporations, his heartfelt approach to storytelling through comedy captures the essence of what makes Super Bowl commercials memorable. Such initiatives not only empower individual creators but also strengthen community ties as they rally around local talent. The outcome of this contest will not only impact Blitch and his family but may also inspire others in the North Texas area to explore their creative outlets.
FAQs
What is the “Crash the Super Bowl” contest?
The “Crash the Super Bowl” contest is a competition run by Frito-Lay that invites fans to create their own Doritos commercials for a chance to win cash prizes and have their ad aired during the Super Bowl.
How can I support Mark Blitch?
You can support Mark Blitch by voting for his commercial on the Doritos Crash website. One vote is allowed per person each day until January 28.
When was the last “Crash the Super Bowl” contest held?
The last contest was held in 2016, and the 2025 competition marks its highly anticipated return.
What is the prize for winning the contest?
The winner of the contest will receive $1 million, a trip to watch the Super Bowl in New Orleans, and their ad will be aired during the game.
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