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San Antonio’s Run Clubs Boost Local Businesses

by Texas Recap Team
San antonio's run clubs boost local businesses

San Antonio’s Thriving Run Clubs: Fueling Fitness and Local Businesses

San Antonio is undergoing a fitness renaissance, significantly influenced by a surge in run clubs throughout the city. Once noted for its high obesity rates, the renewed focus on health is reshaping local culture, drawing in thousands and simultaneously supporting small businesses.

The Rise of Running Groups

In recent years, San Antonio has experienced a remarkable increase in community-run clubs, growing from just a few to more than three dozen active groups. Notably, many of these clubs are free to join and are organized by passionate grassroots leaders. Each group typically offers various running routes, encouraging both seasoned athletes and beginners to participate. Some clubs have even reported participation rates soaring to 600 runners in a single session.

Impact on Local Businesses

The ripple effect of these run clubs reaches far beyond fitness, stimulating local economies as businesses see significant boosts in customer traffic. For instance, Terrin Fuhrmann, owner of Elsewhere Garden Bar and Kitchen, confirmed, “We definitely get a boost in business when we host the run clubs.” Partners can see a surge of 100 to 200 additional sales during running sessions, significantly impacting their bottom line.

Nationwide Trends

San Antonio’s transformation aligns with national trends. According to Strava’s 2024 Year in Sport Trend Report, participation in running clubs globally rose by 59% last year, with group runs of ten or more participants increasing by 18%. The study also noted that 58% of participants forged new friendships through these groups.

Cultural Shifts

The growth of running clubs highlights a broader cultural shift. Participants report feeling more relaxed and open during runs than at formal networking events. Brian Perez, an enthusiastic member of several local clubs, stated, “Your guard just lets down when you’re about to do a run,” emphasizing the ease of forming connections based on shared interests.

Community Building: The Dreamers Club

Among the prominent clubs is Dreamers, co-founded by Shawn Barnett, Brittany Leigh Ulep, and Jessica Eskandr. Originating from St. Mary’s law school friendships, their club swiftly expanded from 50 participants to over 300 within weeks after its launch. With an average age of 28-29, Barnett noted that young professionals crave connections beyond traditional mixers, facilitating their club’s rapid growth.

Engaging Local Business

The Dreamers club actively collaborates with local businesses, significantly enhancing visibility for establishments like Dawson’s Creek Winery. The group’s weekly runs introduce participants to various venues in San Antonio, generating excitement and patronage.

A Close-Knit Community: Clubhouse Run Club

Small-scale run clubs like the Clubhouse Run Club foster a sense of camaraderie among members. Meeting weekly at Roosevelt Park, they enjoy not only the physical benefits of running but also the social interactions that accompany their sessions, frequently concluding with breakfast at a local coffee truck.

Generational Changes in Leadership

The Downtown Run Group, one of the oldest run clubs in the area, represents a shift in leadership as founder Bo Brockman has passed the baton to younger members like Santino Corrales. Brockman expresses hope for the group to continue thriving, focusing on its community-building ethos. The club has seen an expansion to around 400 runners on certain nights, underscoring the demand for group exercise.

Positive Health Trends

Local residents are reaping health benefits from these running clubs. John Albright, a participant who lost about 100 pounds, shared, “I just started running with run groups in January and they are a lot of fun and also very motivational.” With San Antonio historically ranking high in obesity and related health issues, initiatives like these may be pivotal in encouraging a healthier lifestyle.

San Antonio is not just witnessing an increase in fitness activities but also a change in social dynamics and local economies. As community-run initiatives continue to thrive, they are crafting a healthier, more interconnected city.

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