DALLAS –
In a recent social media release, Southwest Airlines made headlines by poking fun at the Dallas Mavericks shortly after announcing a major policy change.
Southwest Airlines Ends Free Checked Bags
Key points include:
On Thursday, Southwest engaged users on Instagram with a post that featured the caption,
“It’s not like we traded Luka… 👀.” This comment refers to two significant developments impacting Dallas sports fans: Southwest’s decision to charge for checked bags starting May 28 and the Mavericks’ shocking trade of star player Luka Dončić.
The airline clarified that Rapid Rewards Credit Cardholders would receive a credit for their initial checked bag fee, while also promoting its commitment to customer loyalty.
However, user reactions were predominantly negative. Comments included reactions like “This kinda feels like gaslighting lol,” while Whataburger chimed in humorously, asking, “Do Whataburger bags still fly free?”
Introduced Checked Baggage Fees
Passengers checking in at Southwest Airlines at San Francisco International Airport.
Background information indicates that the airline’s decision to eliminate its long-standing “bags fly free” policy has been met with widespread criticism. Southwest was the last major U.S. carrier offering complimentary checked bags, leading to disappointment from many frequent flyers.
The change comes amid an effort by Southwest Airlines to boost revenue following the acquisition of a substantial stake by Elliott Management last year. This shift has led the company to consider financial restructuring, including potential workforce reductions of up to 15%.
The “bags fly free” policy had been a hallmark of Southwest Airlines for over five decades, dating back to its inception.
Luka Dončić Trade Context
Luka Dončić with Kyrie Irving of the Dallas Mavericks prior to a game at Crypto.com Arena.
The Mavericks’ reference in Southwest’s post occurred shortly after the team executed a surprising trade, sending Luka Dončić to the Los Angeles Lakers as part of a package that included former All-Star Anthony Davis.
Details on Checked Baggage Fees
Southwest Airlines passengers searching for their luggage at Chicago Midway International Airport.
Currently, the specific fees for checked baggage have yet to be announced by Southwest Airlines.
Source: Information in this article is derived from an Instagram post by Southwest Airlines and previous coverage from FOX 4 News.
