The Texas Renaissance Festival has lost its beloved founder, George “King George” Coulam, who passed away at his home in Todd Mission, Texas, at the age of 78. Known for his love of medieval history and his vision to bring the past to life, Coulam’s impact on Texas culture and the festival industry is immeasurable. His passing marks the end of an era for the popular cultural institution, which has been drawing crowds to the small town of Todd Mission for more than four decades.
Coulam founded the Texas Renaissance Festival in 1974, transforming the 60-acre wooded area into a vibrant medieval village complete with jousting, theatrical performances, artisan crafts, and authentic food. His dedication to preserving history and creating an immersive experience made the festival one of the largest of its kind in the United States. The festival, which typically runs from late September to early November, celebrates the time period between the 16th and 17th centuries and draws over 500,000 visitors each year.
In addition to his work on the festival, Coulam was also deeply involved in local governance, serving as the mayor of Todd Mission for more than 40 years. Under his leadership, Todd Mission thrived, attracting tourists from across the globe who came to experience the magic of the Renaissance Festival. His leadership and vision helped ensure the festival remained a vital part of Texas’s cultural landscape.
The cause of Coulam’s death has not been officially confirmed, though many have speculated that his health had been declining in recent years. In a statement released by his family, they thanked the thousands of people whose lives were touched by Coulam’s passion for history and his commitment to the community. The family said, “King George loved his people, his community, and the festival he built with his own hands. His legacy will continue to live on through the many lives he touched.”
Festival-goers and performers alike expressed their sorrow at his passing, with many taking to social media to share memories and pay tribute to the man who helped create a beloved tradition. “We all knew him as King George, but he was a king to all of us—someone who created a place for people to come together and celebrate life and history,” said one performer who had worked with Coulam for nearly 20 years.
In honor of his contributions, the Texas Renaissance Festival will hold a special memorial service during its fall season, where friends, family, and fans will come together to celebrate his life and legacy. Coulam’s influence will undoubtedly be felt for years to come as the festival continues to thrive, offering attendees a chance to step back in time and experience the world of the Renaissance. The event will be dedicated to his memory, and plans for a permanent memorial at the festival grounds are underway.
For many, the Texas Renaissance Festival represents much more than just an event—it is a living testament to Coulam’s passion for storytelling, history, and community. His passing leaves a void in the hearts of those who knew him and those who have visited the festival over the years, but his legacy will undoubtedly live on for generations.
