Jenny Carnes’ illustrious journey with San Antonio Sports dates back to her internship in 1999, where she naively embarked on a path that would later see her helm a pivotal organization in the world of sports events. Her affinity for the game started much earlier, ignited by a coach who handed her a basketball in kindergarten, a gesture that inspired her to devote countless hours to honing her skills.

Carnes’ Path to Leadership

During her years as a student at the University of the Incarnate Word, where she majored in business and sports management, Carnes also played basketball. Graduating magna cum laude in the same year she began her internship, she has since held various significant positions within San Antonio Sports, including executive director for multiple NCAA tournaments. In 2022, she succeeded Russ Bookbinder as CEO, marking a significant milestone in her career.

History and Mission of San Antonio Sports

Established over four decades ago by a passionate group interested in promoting sports in San Antonio, San Antonio Sports has transformed into a major player in organizing events and supporting youth programs aimed at underprivileged communities. The organization has facilitated the city in securing eight NCAA Final Four championships and continues to drive initiatives that bolster the local sporting culture.

Exciting Developments for 2025

As anticipation builds for the 2025 NCAA Men’s Final Four, projected to take place in San Antonio, the nonprofit organization is already in full swing, coordinating extensive logistics for the massive event. The economic implications are significant, with forecasts indicating an injection of approximately $440 million into the local economy and the influx of over 100,000 visitors. San Antonio Sports also aims to launch its inaugural marathon in December of this year.

Carnes expressed her enthusiasm by stating, “This is the most exciting year, I think, in our organization’s history,” highlighting the positive impact the events will foster within the community.

Economic Impact and Community Engagement

To date, San Antonio Sports estimates its economic contributions to exceed $1 billion since inception. The organization currently manages a $7 million budget, mobilizing thousands of volunteers annually to facilitate various events, including the upcoming Final Four.

Future Events on the Horizon

In addition to the Final Four and the marathon, San Antonio Sports is also preparing to host upcoming NCAA tournaments, including the Women’s Volleyball Championship in 2026 and additional NCAA Men’s Basketball events through 2029.

Programmatic efforts include youth initiatives like Activate SA and i play! afterschool, which aim to enhance sports participation among local youth.

A Legacy Rooted in Pioneer Spirit

George Block, a foundational figure in the initiation of the San Antonio Sports organization, fondly recalls the “Fried Chicken Gang,” a term he uses to describe the original group of sports visionaries who laid the groundwork over shared meals. Reflecting on the organization’s growth, Block emphasizes the role of events like the Olympic Festival in 1993 as pivotal moments in establishing credibility and fostering future opportunities for San Antonio.

Conclusion and Looking Forward

As San Antonio Sports continues to evolve, the organization stands on the cusp of renewed opportunities and responsibilities. With passionate leadership and a consolidated community effort, the next chapter promises not just economic benefits but also enriched sporting experiences for generations to come.