In the 2024 U.S. elections, Texas reaffirmed its Republican alignment as former President Donald Trump and incumbent Senator Ted Cruz achieved significant victories. Trump secured the state’s 40 electoral votes, marking his third consecutive win in Texas, while Cruz defeated Democratic challenger Colin Allred to earn a third term in the U.S. Senate.
Trump’s triumph in Texas was notable for its substantial margin. He garnered over 6.3 million votes, surpassing his previous totals in 2016 and 2020, and achieved a 13.7% lead over Democratic nominee Vice President Kamala Harris—the largest margin for a presidential candidate in Texas since 2004. This outcome reflects a broader national trend of increased Republican support among Latino and Asian-American voters. In Texas, Trump received 55% of the Latino vote, a significant increase from prior elections, and made considerable gains among Asian-American voters, securing 55% of their votes.
Senator Ted Cruz’s re-election campaign was marked by intense competition and substantial fundraising efforts. Both Cruz and Allred raised over $80 million each, making it one of the most expensive Senate races in Texas history. Despite Allred’s vigorous campaign, Cruz maintained a lead throughout and ultimately won with 55.7% of the vote to Allred’s 42.3%. Cruz’s victory underscores the continued strength of Republican incumbents in the state, even as Democrats strive to make inroads.
Voter turnout in Texas presented a complex picture. While the state achieved a record registration of 18.6 million voters, the turnout rate was 61%, a decline from the 67% turnout in 2020. This decrease was particularly evident in urban counties such as Harris, Bexar, and Dallas, where Democratic candidates had hoped for strong support. In contrast, rural and suburban areas exhibited higher turnout rates, contributing to the Republican victories.
The 2024 election results in Texas highlight shifting political dynamics, with Republicans expanding their appeal among minority voters and maintaining strong support in non-urban regions. For Democrats, the challenge remains to mobilize urban voters and address the factors contributing to lower turnout in their traditional strongholds. As Texas continues to experience demographic changes, both parties will need to adapt their strategies to engage a diverse and evolving electorate.
