Dallas Mavericks Announce Season Ticket Price Increases for 2025-2026

DALLAS – The Dallas Mavericks have informed their season ticket holders about a rise in ticket prices for the upcoming 2025-2026 NBA season. This update was communicated on Monday through an official announcement concerning “ticket pricing adjustments.”

Reason for the Increase

The Mavericks organization indicates that the adjustments are intended to “reflect ongoing investments in the team and fan engagement.” This decision follows a period of fan discontent, particularly stemming from the recent trade of their star player, Luka Dončić.

Details of the Price Changes

In their announcement, the Mavericks provided specific statistics regarding the price increases:

• Approximately 80 percent of the ticket packages will experience an increase of less than 10 percent.
• The overall average price increase for tickets is reported to be 8.61 percent.
• Full-season ticket holders are projected to save between 15 and 23 percent compared to secondary market prices, while 10-game plan holders may save 11 to 20 percent.
• This marks the second price increase in the last two seasons, with the previous year’s increases exceeding 10 percent for many fans.

Context of Recent Changes

This latest price adjustment is notable as it occurs in the backdrop of significant ownership changes for the Mavericks. The team has seen back-to-back ticket price increases since Mark Cuban sold the franchise to Miriam Adelson and Patrick Dumont.

Justification for Pricing Model

The Mavericks state that their decision to adjust pricing was based on extensive analytics, evaluating the value of tickets through analysis of secondary market transactions. They assert that this method is considered an “industry standard.” Additionally, the team plans to enhance in-game entertainment, improve arena amenities, and offer exclusive benefits to season ticket members.

Value Added for Season Ticket Holders

As a gesture of appreciation for their loyalty, season ticket holders will receive a complimentary subscription to the MavsTV streaming platform, alongside access to League Pass for viewing other NBA games.